Business model

What does One Planet live from €?

One Planet Foundation is a registered not-for-profit eco-charity with a special ANBI-status from the Dutch tax authority because we work for the public good. From our founding in 2006 until now we were largely a team of volunteers and since March 2020, we have no more paid staff so now we are 100% an organisation of volunteers who want to promote sustainability. People and companies who want to be part of our sustainability projects donate their own time, money and materials and then get a stake in the project if it later goes to market. In this way One Planet is able to pioneer new ideas for sustainability without having to take big risks ourselves. It means we stay small, because we don’t have much internal money to spend, but in spite of this handicap we have over the last 14 years run about 72 projects big and small and done much to encourage sustainability. We believe this is very important. If our children are to have a healthy future, each one of us must quickly change now how we live and work. We need to adopt eco-friendly diets and stop using fossils. Sometimes a municipality, province or a government ministry gives us a subsidy or grant to complete a specific project, then we hire in people to do the work for us. We keep costs extremely low and work in project coalitions to reduce the risks for everyone.  One Planet is usually the initiator and creative partner in the project. Here are some sources of time and income:

  1. A commission on the sales of products and services that we design, manufacture and sell together with our partners, e.g. FlexApartments.
  2. Volunteers: retired engineers, directors, management trainees, parents, students and citizens who donate their time to One Planet and her projects.
  3. Investments in materials and labour by partners who participate in One Planet projects and coalitions. From office space, furniture and IT-services to free hours and professional advice, people contribute in many ways.
  4. A development contract from a youth-housing organization to design, build and install a prototype Kit House.
  5. A subsidy from the Amersfoort Municipality Future Fund make the FlexApartments more energy efficient.
  6. The sale of whole projects to entrepreneurs who take over our project team and development work, invest further and go to market as an independent company, e.g. People 4 Earth.
  7. A three-year commission from the Province of Utrecht to help lead and organize the Op Kop project, whereby companies sign up to become more sustainable.
  8. A two-year assignment from the municipality of Amersfoort as program leader for the NME Arrangement; a series of local sustainability projects.
  9. A small percentage of the project funding for projects that are run under the legal and administrative responsibility of One Planet and use our workspaces, facilities, network and other benefits.
  10. A grant from the Province of Utrecht for the roof-garden and Living Walls project.
  11. BMAP funds from Essent energy company for the EcoVilla project.
  12. A subsidy from the Dutch Ministry of Agriculture for the Echt Eten in de Eemstad project.
  13. Income from other small organisations that use the One Planet offices and facilities and contribute to expenses, maintenance and cleaning.
  14. Access to the customers of other companies to sell One Planet services; eg IKEA allowed us to recruit new members for the Eemstroom energy cooperative inside the foyer of IKEA.
  15. Use of a government building through a property protection contract, whereby One Planet gets free use of the premises.
  16. Gifts in furniture and equipment.
  17. Free labour from a local social workshop to help build the Roof Garden


One Planet starts sustainability projects and provides a legal platform and workplaces where new ideas can be developed step-by-step into new products and services in the market.